Most startups die in the gap between “brilliant idea” and “wait, we actually built something”.

I'm Joan. I live in that gap.

While founders are sketching the future on whiteboards, I'm the one asking: Who's coding this? When do we test it? How do we know if anyone actually wants it? What happens when the lead engineer quits next Tuesday?

I don't manage projects, I untangle the human puzzles that kill them. The designer who won't compromise. The CEO who changes direction mid-sprint. The team that's been "90% done" for three months.

My job isn't to follow a methodology from some PM handbook. It's to look at the beautiful disaster of a startup and figure out how to make tomorrow less chaotic than today.

Because in the end, nobody remembers your tools. They remember whether you shipped.

PROJECTS

COMMUNITY WEBSITE - BUILDING A DIGITAL HOME FOR A WOMEN'S COMMUNITY IN AFRICA

• Managed the design and development of a website for a community platform supporting women across Africa, translating the client's vision into a functional, easy-to-navigate site.

RADIO STATION WEBSITE – DRIVING TRAFFIC THROUGH A REBUILT ONLINE PRESENCE

• Managed the development of a website for a radio station, with the goal of increasing the station's online traffic and visibility.

EDTECH WEBSITE REVAMP – IMPROVING USER EXPERIENCE FOR A LEARNING PLATFORM

• Led the redesign of an EdTech website to enhance usability and engagement for students and instructors. The project focused on improving site flow and critical user touchpoints.

UNEMPLOYMENT RATE ANALYSIS – DATA-DRIVEN INSIGHT INTO LABOUR TRENDS

• Led a data analysis project focused on unemployment trends. The aim was to derive insights and present them through a collaborative dashboard built by the team.